The growing number of anchors | Teen Ink

The growing number of anchors

June 19, 2023
By Leo-Yang GOLD, Nanjing, Other
Leo-Yang GOLD, Nanjing, Other
14 articles 0 photos 0 comments

In today's society, the number of anchors is rapidly increasing, with various platforms and channels competing for ratings. However, this growth in the number of anchors has brought about a worrying trend of frequent false issues.
As the number of anchors increases, the phenomenon of false advertising in the media industry becomes more and more serious. Many anchors often exaggerate facts, create sensationalism, and use misleading headlines to attract viewers and win sponsorship from advertisers. Take the anchors on Little Green for example, a typical case is a certain anchor who posted a promotional video about a certain weight loss tea on her social media. In the video, she claimed that tea could make people lose weight quickly in a short period, attracting a lot of attention and purchases. However, some consumers later discovered that the tea did not have the miraculous weight loss effect as claimed by the anchor, but instead experienced some adverse reactions. This case reveals the phenomenon of false propaganda by anchors who go out of their way to deceive viewers for personal gain, ignoring the true effects and potential risks of the product. This deceptive tactic aims to attract viewers, increase ratings and increase advertising revenue. Despite this, they can survive through beautiful marketing techniques, glossy appearances, and high-sounding jingles. These actions undermine public trust in the media and viewers begin to doubt the information presented.
Many anchors often fictionalize their lives and experiences on air to attract viewers and fans. They may create elaborate scenarios and exaggerate their achievements and wealth to create a false image. For example, some anchors may showcase lavish lifestyles and luxurious homes on air while hiding the real situation behind them. Such false representations not only mislead viewers but also have a negative psychological impact on them, leading them to pursue an unreal standard of living.
In addition, some anchors deliberately create a persona on air that is far from their true personality. They may portray themselves as a particular image to attract the preferences and attention of the target audience group. For example, an anchor may show a happy-go-lucky personality or play a funny and humorous role in a live broadcast. Such persona creation aims to increase viewers' intimacy and entertainment but loses authenticity and credibility to a certain extent.
These not only have a direct impact on viewers but also have a profound effect on media ethics and viewer trust.
This can erode viewers' trust in the anchor. Viewers expect anchors to show their lives and personalities authentically and to build a genuine connection with them. However, when viewers find out that anchors create false images or deliberately play roles on air, they question them and their trust takes a hit.
In addition, this also hurts media ethics. The media industry is supposed to uphold the principles of truthfulness, objectivity, and impartiality, but when anchors create falsehoods and personas in live broadcasts, they violate these principles and undermine the media's moral responsibility and credibility. Such behavior not only causes damage to the image of the media industry but also negatively affects the overall reputation of the industry.
The issue of falsity is an issue that needs to be taken seriously in anchor broadcasts. Such behavior not only hurts the trust of viewers but also damages media ethics and the image of the industry. It is through strengthening media regulation, improving media ethics education, and cultivating viewers' media literacy that we can work together to create a true and credible anchor live streaming environment, safeguard viewers' rights and interests, and promote the healthy development of the media industry.
To quote Mr. Zhou: "She said she went to the supermarket to prove she needed food, she said she met a junior high school classmate who looked like a star one day, that was to prove she had student days, she said she had an old colleague named Xiao A, that was to prove she once had a unit, she said she was 28 years old, 1.6 meters tall and weighed 90 pounds, that was to prove that she has the characteristics of a normal girl, she said she had a boyfriend, it was to prove that she had love, she said her mother was young, it was to prove that she had provenance, she said she had learned ballet in kindergarten, it was to prove that she had a childhood like everyone else, she said she planned to have a baby at 40, it was to prove that she had a future, she said the platform warned her, it was to prove that she had social connections, she said she dreamed In short, her live content is basically about her life, in fact, it just proves that she does not have the above life. "
Fine thought but true.

The author's comments:

"Her live content is basically about her life, in fact, it just proves that she does not have the above life."

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